Tamale Box is a Mexican restaurant in Spokane, WA that began as a family trade selling tamales at the local farmers market.

The goal of this project was to establish a comprehensive visual identity for the business; addressing everything from the logo design and promotional materials to the building signage and interior design of the restaurant itself, prior to the opening of their first brick and mortar location. The challenge of this project was to revise and refresh the existing logo to connect with their target market, while still retaining the essence and brand recognition the business had gained over years at local farmers markets.