This brand was developed for an East Coast interior design studio that specializes in multi-family residential developments. The challenge with this project was to create a brand that could be implemented by the client’s internal team for their own design projects–neutral enough to not compete with the various aesthetics of their interior design portfolio, while still retaining a strong and recognizable identity with stylistic elements that could be carried through each project.

The result was a brand which integrates typically discarded elements of the design process (such as sketches and scribbled notes) into the presentation, creating an aesthetically adaptable brand which highlights the visual poetry created through the creative process.